The design above is clearly an advertisement for Heinz ketchup (that I found on Pinterest this time by adviz.nl). I really liked it because it completely over exaggerates the ad by making the ketchup bottle appear to be a tomato itself, plus it is a very clean and obvious. Obviously anyone who uses ketchup will understand right away what this is representing without reading the label. This ad definitely seems to be a more contemporary design because of the label.
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