Heinz

The design above is clearly an advertisement for Heinz ketchup (that I found on Pinterest this time by adviz.nl). I really liked it because it completely over exaggerates the ad by making the ketchup bottle appear to be a tomato itself, plus it is a very clean and obvious. Obviously anyone who uses ketchup will understand right away what this is representing without reading the label. This ad definitely seems to be a more contemporary design because of the label.

Modern

The design above is an ad for an online school, done by the company Sid Lee in New York (of course it is from Ads of the World). Again, it has text in the shape of an image, which I really like that concept. This design has an overall clean and straight to the point look, which is another plus because nobody likes deceiving ads. Anyone who looks at this design is going to know immediately without reading it that it is about school because of the graduation cap and the chalky text. This design definitely has a modern feel to it because it is so clean.